You jammy bas**rds!! Skinny Food Co Low Sugar Jams are here with all of the flavour, none of the sugar!

Spring has definitely (if not MASSIVELY convincingly) sprung and, slowly but surely, we're turning to thoughts of Summer!

Summer will obviously mean different things to different people but, in a Family Fortunes style survey conducted along the lines of 'what does the British Summer make you think of?', I imagine a good handful of things are pretty common and universal...aside from 'rain' (hey...I DID say *British* Summer, after-all!) i'd imagine 'picnics' and 'fresh fruit' are up there! And pale legs, starved of sunlight 95% of the year, beneath shorts. And hayfever. And melting protein bars (nooooo!!!)

Haha...OK, OK, maybe those last few are just me but, on the picnics and fruit, i'm sure we can broadly agree and, this in mind, it's GREAT news, then, that Skinny Food Co. have just released... #NotGuilty Low Sugar jams!!

Packed with real fruit and coming in an astonishing 90%+ less sugar (!!) than your average preserve, Skinny Food Co's low calorie, no added sugar Apricot and Strawberry jams offer spreadable, true (non-)indulgence, perfect for everything from topping your breakfast yogurts, toasts and pancakes, through filling your delicious (crustless, obviously!) picnic-friendly sandwiches and 'Great British Bakes'! ENDLESS possibilities...all now do-able with considerably less guilt, Skinny Food Co-stylee!!

Tasting every bit as good as any cottage-industry compote going (end of the day, these are rocking mainly real fruit! Tough to beat, whatever the recipe!!) and gluten-free and vegan-friendly too, assuming you don't want a tonne of added sugar, we can't see a single reason not to jump all jam-based indulgence to these two tasty treats!! They really are a bit of a #NotGuilty #NoBrainer!

Don't believe me? 'Too good to be true', you cry? Looking for the catch? Weeellll...maybe the texture is touch thinner and the (largely seedless) jam less sticky and robust but, a MEGA added picnic-plus? As these are super low-low sugar? Your outdoor summertime snacking may just about avoid hassle from hordes or hungry nectar-hunting wasps! :D

Jam-packed with real fruity flavour and, well, very little else, Apricot and Strawberry Low Sugar Skinny Food Co jams are available in the Mix, alongside their amazing Zero Calorie Syrups, Sauces and Flavour Drops...right now! Time to stock up for Summer, folks...as always in Britain, we may just have to sieze the ever-fleeting sunny season when it comes!